Not-for-profits: Thinking About Your Brand
Here is a five-part series of articles on brand strategies for not-for-profits that include case studies and tips for understanding and rethinking your organizational identity or brands. They write in their introduction:
“Many not-for profit organizations resist thinking of themselves as “brands” or “potential brands.” For many, branding is a dirty word that conjures up images of plain old hucksterism and salesmanship without substance. Certainly Naomi Klein’s excellent book on corporate marketing practices, “No Logo: Taking Aim at Brand Bullies,” has fuelled this suspicion among civil society organizations. Yet, what not-for-profits are recognizing the world over is that like it or not, they have existing brands and their identity or positioning with external audiences requires attention.
Here is a five-part series of articles on brand strategies for not-for-profits that include case studies and tips for understanding and rethinking your organizational identity or brands. ”
Created by IMPACS
