Our New Logo: What It Represents
COCo’s new logo reflects a clear commitment to expressing who we are today—with simplicity, consistency, and purpose.
At the core of the design, we wanted to highlight the circular and rounded elements through the letters in a more assertive way. Although our previous logo represented our Anglo-Franco community with a circle in two colours, this new logo, where the second “o” becomes capitalized, represents the equity between our two communities coming together in the CO-CO.
Our organization and our team are rooted in whimsical creativity so we wanted to represent this playfulness and the joy we find in our work through these slightly off-kilter letters—much like a dance where we invite each other to engage in dialogue and embrace our anti-oppressive practices and values.
Our name evokes a cycle where we connect and share knowledge with our dynamic ecosystem. It reflects our way of working: direct, collective, relational, in movement and constantly evolving.
The composition aims to convey our ability to collaborate and harmoniously align ourselves with our partners at various distances. The visual choices—the shapes, typography, and colors—were designed to be accessible, eclectic, and easily recognizable, while retaining a touch of fluidity and dynamism.
Through this logo, we tell the story of an organization that evolves without losing its way, that simplifies without erasing complexity, and that affirms its commitment to practices that are fairer, more inclusive, and rooted in the reality of communities… always with authenticity and creativity.
